The full-length ad, which runs about 2 minutes, approaches a level of drama and eye-catching cinematography more along the lines of an independent arthouse film than a spot for a restaurant that specializes in selling cheap subs.
Grab the tissues before hitting play, trust us.
Though the spot first aired in 2016, it's now going viral on social media after Twitter user Ryan Simmons shared it with the world on Thursday.
got another capitalism greatest hit. i will give you one hundred thousand dollars if you can guess the brand by the end pic.twitter.com/bwfJJLabg4— Ryan Simmons (@rysimmons)
"got [sic] another capitalism greatest hit. i will give you one hundred thousand dollars if you can guess the brand by the end," he wrote, alluding to the fact that this commercial's look and tone doesn't really match the product it's plugging.
"If you have never been hated by your child you have never been a parent. " - Bette Davis
The ad begins with a woman giving birth in a bathtub. A delicate musical score plays as the child grows up and we see various moments in his life, ranging from his first steps to getting into a schoolyard fight. Viewers witness the main character being a prepubescent Peeping Tom and also going through several stages of developing a crush. As the commercial continues, the pace of the music continues to pick up.
Things take a dark turn when the boy sees his girlfriend (or least someone we're lead to believe he was romantically involved with because, again, this is literally a 2-minute movie ... why is so much happening?!) with someone else. The protagonist then shaves his head in a rage before slamming his bedroom door in his mother’s face while they argue.
Things seem to get a little better when the aging boy eventually travels abroad and then moves out. The video ends with a voiceover that plays as the boy, now a young man wearing a shirt and tie, walks into a shop. He slowly approaches a woman wearing a Subway sandwich artist's outfit who is ready to take his order.
Budweiser is ensuring that stepdads are not forgotten this Father's Day with the release of a new short film sharing the stories of real stepchildren who surprised their stepdads by officially removing "step" from their title and asking to be legally adopted.“On a day when the world celebrates fathers, Budweiser wants to shine an unexpected light on fatherhood.
Perhaps she, too, has been waiting her whole life for this momentous encounter.
“Every day, life asks you the same question. What are you going to try today?” the voiceover says, ostensibly equating our life's experiences with what we choose to eat — and, more specifically, what condiments we prefer with our turkey-and-cheese subs.
Children with obesity can be bullied and teased more than their normal weight peers. They are also more likely to suffer from social isolation, depression, and lower self-esteem. The effects of this can last into adulthood.
The pensive nature of the ad coupled with the revelation that it's for Subway has caught many people off-guard.
"what are you going to try today" as if i haven't been getting the exact same order at subway for the last 29 years with only two small tweaks during that time— Alexandra Rowland ✨ (@_alexrowland)
"'what are you going to try today' as if i haven't been getting the exact same order at subway for the last 29 years with only two small tweaks during that time," commented one person.
M Night Shyamalan would KILL to be this good at plot twists again.— Hobbs & Louis (@jr_allred)"M Night Shyamalan would KILL to be this good at plot twists again," someone else wrote.
The spot that originally aired in Brazil was about a minute shorter and not in English, Fast Company reported.
The ending also featured dramatic flashes of deli meats and toppings being layered onto a soft roll interspersed with shots of the main character's life — a not-so gentle reminder that Subway actually makes food ... and not just commercials that make us want to reflect on all of life's thrilling triumphs and crushing failures.
With its "Boyhood"-like charm, the short film is pretty spectacular ... for a commercial. It's haunting, beautifully shot and brings up as many questions as Subway has sandwich combinations. Perhaps that was the point all along!
Don't use technology as an emotional pacifier. Media can be very effective in keeping kids calm and quiet, but it should not be the only way they learn to calm down. Children need to be taught how to identify and handle strong emotions, come up with activities to manage boredom, or calm down through breathing, talking about ways to solve the problem, and finding other strategies for channeling emotions.
Still, we need to know: Was the boy actually peering through a keyhole at his mom getting undressed? Is the woman at Subway the girlfriend who spurned him when they were teens? Is he dressed up to go to work at the end, signaling his arrival at adulthood? Or, after all of that living, was he actually just hungry — and Subway happened to be the closest place to grab a bite?
We may never know the answers, but we salute you, Subway, for turning inexpensive deli toppings into a cinematic tour de force.