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New Barbie line includes dolls that use a wheelchair, prosthetic limbs
In June, Mattel will start selling Barbies that use wheelchairs and prosthetic limbs with the hopes more girls will find a doll that speaks to them.
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Play with your children. Let them choose the activity, and don't worry about rules. Just go with the flow and have fun. That's the name of the game.
Barbie is recognizing disabilities in the most important way it can — with a doll.
In June, Mattel will debut a doll that uses a wheelchair and a doll with a removable prosthetic leg as part of its Barbie Fashionistas line.
In a news release, Mattel said expanding its doll collection will broaden the definition of beautiful.
"As a brand, we can elevate the conversation around physical disabilities by including them into our fashion doll line to further showcase a multi-dimensional view of beauty and fashion."
A doll with a wheelchair accessory has been one of the most requested items from fans.
The upcoming doll will have an articulated body so she can easily sit in the chair, but other dolls within the Made to Move line can also be used with the wheelchair. The doll, wheelchair, and compatible DreamHouse ramp will sell for about $19.99.
MORE: Hot Wheels, Barbie sales drive more than 18 percent jump for Mattel in after-hours trading
Other Fashionista dolls sell for $9.99, including the doll with the removable prosthetic limb.
This is amazing!!! @Barbie is bringing back Barbie doll in a wheelchair and I believe the first ever Barbie with a prosthetic leg. I love how she continues to evolve! This brings pure joy to my heart. #thedollevolves pic.twitter.com/FnECOSpLXK— Jonathan Garibay (@JGaribayStyle)
Children with obesity are more likely to have obesity as adults. This can lead to lifelong physical and mental health problems. Adult obesity is associated with a higher risk of type 2 diabetes, heart disease, and many types of cancers.
The upcoming release of dolls will include dolls with braided hair texture and new body types including a smaller bust, less defined waist and more defined arms.
A few years ago, Mattel evolved its Fashionistas line to include various skin tones, eye colors, hair colors and textures and body types from tall to petite to curvy. Ken hasn't been forgotten. He also has a variety of skin tones, bodies, eye colors and hairstyles.
MORE: Barbie in 2018 and beyond: How the doll is getting more 'inclusive' and What do models look like? Target, Nordstrom, American Eagle say they look more like you
The move was "designed to inspire girls to tell more stories and find a doll that speaks to them," the company said.
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